| Suppliers. PowerBlock dumbbells continue to dominate the adjustable dumbbells market as well as the traditional dumbbells market. This is not only on the specialty fitness market but also in the commercial market as well. PowerBlock introduced the Club Block in 1996. The Club Block was designed for commercial applications such as health clubs, gyms, hotel and pro sports facilities. This unique product has replaced many of the adjustable dumbbells that have traditional been in use in this market as well. Included in this application would also be the fixed dumbbells or hex-head dumbbells as well. Data that has been compiled suggests that as much as 20% of the commercial dumbbells market was affected within the first 12 months of the launch date of the Club Block quick adjustable dumbbells.
Pricing was also a major factor in the decision to replace the adjustable dumbbells in the sports specific arena since the replacement cost of equal pairs of dumbbells including adjustable dumbbells proved to be more than 70% savings. This along with the considerable floor space the Club Block dumbbells saved proved invaluable to the end user as well as gym owners. The on staff trainers reported a substantial increase in dumbbells usage among clients and athletes. The improved ergonomic design and perfect balance of the Club Block over the traditional dumbbells are just two of the contributing factors according to staff professionals.
The success of the Club Block although considerable is a small part of the real strength of the product when compared to traditional dumbbells and hex-head dumbbells or and adjustable dumbbells since the PowerBlock dumbbell has primarily marketed to the home user. Until the introduction of the PowerBlock dumbbell home fitness enthusiasts were limited to racks of fixed dumbbells that most often took too much space to make them a practical part of any home gym. Even where space was available, often times the cost for a set of dumbbells ranging from 5lbs to 90lbs was well out of reach for most users. PowerBlock dumbbells made this much more affordable and practical thus we see a considerable increase in free weight or dumbbells related exercises.
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